Author Archives: karanshersharma

5 Steps for Staying Happy and Healthy.

Looking for a healthy and a happy lifestyle, everyone in this world want to live long and happy. Below are 5 easy steps to stay and maintain healthy lifestyle for a prosperous life.

  1. Be Patience– The first step to stay happy is Be calm and have Patience. This means that whatever the situation is always handle it with Patience. By doing this you will not give invitation to lot of stress which always comes when a person loses his or her patience.


2.Keep Balance in your lifestyle– Balance is very essential in a person life. Without proper balance one can lose its track. Balance here includes a well-balanced diet, active lifestyle, and balance in your work.


3.Meditation– The best way to stay happy and release your stress is Meditation. Today A person best friend is Meditation. Just simply sit and relax, witness your inner side .Today Doctors are prescribing Meditation as an effective medicine in order to cure many diseases such as stress, anger, and depression. So start Mediating from today.

4.Exercise daily– For a healthy and happy mind and body exercising daily is an effective tool in today’s world to stay fit. Spend at least 1 hour in Gym or just simply running outdoor. Exercise is very good for a healthy heart brain.



By following these simple steps you will be able to stay healthy and happy which is immensely important for  your health and for your professional well-being which also lead to increase in productivity.

 To read more here are some useful links.

Steps to stay healthy.

Live Happy and Healthy.





4 Tips for integrating “Email Marketing and Social Media Marketing”.

4 Tips for integrating “Email Marketing and Social Media Marketing”.

Are you Looking  for how to  integrate your Social  Media Marketing with Email Marketing for better results for your business. The fact to integrate them was that both of these marketing campaigns are much more effective when they are worked together. Here are some east to follow tips which are quite helpful to integrate your marketing campaigns together to increase more leads and customers for your business. Here are some useful tips for consumer electronics industry. The Article is based on Integration.


Tip # 1.  Provide Incentives –   The first aspect for integrating email and social media to offer incentives to your customers. So that the customers can connect with you on other social networks such as facebook.

However the Incentives should not include financial incentives An Example of such incentive is by offering a subscriber a chance to be in his next email for the one who generated the most click through. This was done because customers are always willing to save and are keen to know   what’s in it for them.

Tip #2. Customer Lifecycle  Another aspect for integrating Email marketing with social media marketing is using customer lifecycle in order to engage more customers ,Email Marketing is  useful because as throughout the customer lifecycle finding opportunities by sending triggered based Emails which could encourage them with Social Media.

By sending the  Emails to the customers the Marketing of the business brand is automatically triggered, as interest is evoked through Emails which further leads the customers to visit the brand on Social Media.

Tip #3.  Provide and link Email Sign up through Social Media– This Feature is extremely useful to promote your email signup through social media. This can be done if your business or industry has large number of subscribers, by promoting your email signup through social media channels such as Facebook or twitter more leads could be generated which will increase  the effectiveness and performance of your business.

Tip #4. Activate your loyal readers- The fourth and last tip for integrating email marketing with social media marketing is to identify the customers who have opened at least 60% of your emails in last 12 months.


These are the loyal readers because they find your email more useful, thus your job is to develop an email marketing campaigns in order to keep such readers loyal in the coming future.

To learn more here are some useful links.


Leave your valuable comments.





4 MYTHS about Social Media: Unveiled.

“4 – Myths about Social Media : Unveiled”

Here are some useful myths which are unveiled about Social Media, and which could be helpful for marketing your brand by using Social Medias such as Twitter, Facebook and many more. Social Media is an important aspect for making your brand awareness and reaching your target audience. The article is based on Myths about Social Media.


 So here are some useful myths about Social Media which are busted.

  1. MYTH: My customers don’t use Social media– For Consumer Electronics industry , the first myth is that the target customers are not using Social Media, which is not correct as mentioned  According to customers using Social Media. So this misconception is proved wrong because Social Media acts as an important source for customers to make their search for the products or services they are looking for, and their decision is influenced by Social Media, in that they get valuable information for the products they are looking for.

2.MYTH: Google+ is not for me– As many businessmen have another misconception that Google+ is not for their business or industry, but this is not correct as the benefits which are provided by Google+ cannot be ignored, because posts from Google+ are being indexed in SERPS and next to the authors Google+ profile are showing up to those results and which increases the click through rates on listings.

3.MYTH: To be successful you need to post 24/7– Although its true to post the  Valuable Content on regular basis for your target customers because in order to influence their purchasing decisions or making them aware , but it is not correct that posting more of the posts or content will make you successful on Social Media, because it can provide negative impact for your business you will spam your customers with a lot of content, thus posting valuable and relevant content is a key to succeed on Social Media.


4.MYTH- Instagram means just sharing photos– Another important myth is Instagram is only a source for sharing photos, this is not correct because as customers see photos of products or services on Instagram they are hugely influenced and the chances of engagement increases more rapidly . According to research conducted by Forrester “Instagram content generates 58 times more engagement per follower than Facebook and 120 times more than Twitter”. Thus the importance of Instagram for business cannot be ignored.

To learn more here are some useful Links.


Leave your Valuable Comments.

Social Media : An Interactive tool to influence consumers purchasing decisions.

Looking  to influence your consumers through social media, here are some  “Steps to influence the purchasing decisions of the Consumers”, which explains the importance of social media. As social media affects  all aspects of purchasing process of the  buyer  which includes problem recognition, information search, alternative evaluation , purchasing decision, and post behavior purchase . The article is based on Social Media.

So here are some steps that really works.

  1. Social sharing helps consumers to analyse “what to buy”– In consumer electronics industry Social Media acts as a source for sharing product related comments, or information. Which means that consumers prefer the comments and reviews given for a specific product more credible because these comments are given by people who actually have used the products or services.


So in order to influence the decision of the consumers posts and share valuable content , information, and also share what users are talking about your product or services which will enhance the conversion from a decision to purchase .

  1. Social proofing does that allSocial Proofing  means that it clearly explains the consumers who already had purchased from a website of a business. So consumer even if don’t know about these people who bought something from that website, but will be influenced because 72% (source online marketing), of consumers trust online reviews.

3.Highlight the “Benefits – Highlighting benefits or valuable information which a consumer is seeking on Facebook or any other social media proves to influence the buying decision of the consumer because consumer is looking for a solution for his problem and therefore the companies or brands having more engagement on social media such as more shares, more comments, or reviews on certain products, motivates the consumer and influences his decision to purchase as he gets valuable information.

Thus provide more benefits driven links and posts so that consumers seeks more information and visits your website from “social media” to your company website, which means posting links to landing pages or sales pages can help you to increase the possibility from the decision to actually purchase .


4.Post purchase evaluation– Last but not the least engage with your customer, are proactive, on their issues and explain how you will deal with their issues as they occur, or in the form of customer service.

To learn more here are some useful links.